Alexander Rukshan

Curriculum Vitae

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Dr A Rukshan

Senior Lecturer in Information Technology,

Department of Management and Entrepreneurship,

Faculty of Business Studies,

University of Vavuniya

Vavuniya,

Sri Lanka.

Mobile/ WhatsApp/ Viber: +94 (0) 776544652

Email: rukshan1977@gmail.com

Profile

Experienced academic with high impact publications regarding Digital Business, Business Information Systems, and Human-computer Interaction, holding a PhD in IT from Murdoch University, Australia, a MSc in IT from the University of East London, UK, a Pg.Dip. in IT from the University of Peradeniya, Sri Lanka, and a BSc in Applied Science from Wayamba University of Sri Lanka.

International Collaboration

1. Adjunct Professor

Chhatrapati Shahu Institute of Business Education and Research - [CSIBER ], Kolhapur, India, from March 14, 2023.

2. University Associate

Curtin University, School of Management, Faculty of Business and Law, Australia

- One year from June 28, 2021
- Two years from February 1, 2019

3. Research Group Member - Information Systems

Murdoch University, School of Engineering and IT, Australia, from 2018.

Work Experience

1. Senior Lecturer Grade II in Information Technology

Faculty of Business Studies, University of Vavuniya, Sri Lanka., from 26.06.2019 to Date

2. Lecture in Information Technology

Faculty of Business Studies, Vavuniya Campus, University of Jaffna, from 1.11.2011 to 25.06.2019.

Facilitating and conducting theory and practical classes in areas of computer application in management, database management system, digital marketing, web development, and e-commerce.

3. Instructor in Computer Technology

Faculty of Business Studies, Vavuniya Campus, University of Jaffna, Sri Lanka, from 09.04.2005 to 31.10.2011.

Lecturing and conducting practical classes in areas of web development, multimedia, and e-business.

4. Instructor in Computer Science

Computer Unit, University of Jaffna, Sri Lanka, from 18.08.2004 to 09.04.2005.

Lecturing and conducting practical classes in web development .

5. Tutor in Computing and Information System

Department of Computing & Information System, Wayamba University of Sri Lanka, Sri Lanka, from 19.02.2004 - 16.04.2004

Conducting practical classes in the area of web development, which includes the areas of client and server side web development, HTML with advanced browser techniques, web page development using CSS, databases and database servers for web, object oriented programming.

Education

PhD in Information Technology

Murdoch University, Australia, from 2014 - 2019

Thesis title: Usability themes in high and low context cultures: A comparative study.

MSc in Information Technology

University of East London, UK, from 2009 – 2010; Merit passes

Thesis title: Automated usability testing: Analysing UK web sites.

Pg.Dip in Information Technology

University of Peradeniya, Sri Lanka, from 2006 – 2007, GPA 3.65 out of 4.

BSc in Applied Sciences

Wayamba University of Sri Lanka, from 2000 – 2004; 1st class honors (GPA 3.5 out of 4.0).

Induction Programme for Academic Staff

University of Jaffna, from 2012-2013, Reg Num: SDC/IP/2012/26.

Research Interests

Artificial Intelligence
Digital Marketing
Information Systems
Usability
Human-computer Interaction
User Experience (UX) Design
Cross-cultural communication

Publications

Journal Papers

Noufa, S.S., Alexander. R, and Shanmuganathan, K. (2022). The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka. Wayamba Journal of Management, Volume 13, Issue 2. Available at: http://doi.org/10.4038/wjm.v13i2.7580. [PDF]

Rukshan Alexander, Nik Thompson, Tanya McGill, David Murray, (2021). The Influence of User Culture on Website Usability, International Journal of Human-Computer Studies, Volume 154, 102688, ISSN 1071-5819, https://doi.org/10.1016/j.ijhcs.2021.102688. [PDF]

Thompson, N., T. McGill, A. Bunn, and R. Alexander (2020). Cultural Factors and the Role of Privacy Concerns in Acceptance of Government Surveillance. Journal of the Association for Information Science and Technology. [PDF]

Thayaparan, A., Gunathilaka, G.Y.N., Pirathepan, T., Rukshan, A. (2019). Technical Efficiency of Brinjal Farmers in Sri Lanka: Translog Production Frontier Approach, Journal of Management and Tourism Research, Vol II Issue II, pp.17-30, [PDF]

Alexander, R., Thompson, N., & Murray, D. (2016). Towards cultural translation of websites: a large-scale study of Australian, Chinese, and Saudi Arabian design preferences. Behaviour & Information Technology, 36(4), 351–363. doi:10.1080/0144929X.2016.1234646. [PDF]

Conferences

Jayamali. M. D. R., Alexander, R., Venujan, K., and Thompson, N., (2023). Factors Influencing Adoption of Digital Marketing by the Supermarkets in Sri Lanka. 34th Australasian Conference on Information Systems (ACIS 2023), 62, Wellington, New Zealand. Accessible at: https://aisel.aisnet.org/acis2023/62 .

Jeyaranjan, P., Alexander, R. (2023). The use of gamification in the knowledge management practices. In: Tareq Ahram and Redha Taiar (eds) Human Interaction & Emerging Technologies (IHIET 2023): Artificial Intelligence & Future Applications. AHFE (2023) International Conference. AHFE Open Access, vol 0. AHFE International, USA. DOI: http://doi.org/10.54941/ahfe1004056

Alexander, Rukshan; McGill, Tanya; Thompson, Nik; and Murray, (2021). David, "Usability Perceptions of Culturally Adapted Web Pages" (2021). ACIS 2021 Proceedings. 25. Accessible at: https://aisel.aisnet.org/acis2021/25

Mathivathany, S., Nanthagopan, Y., Thirugnanasampanthar, S. , Rukshan, A. (2018). The Application of Space Syntax Analysis in Project Identification: A Special Reference to the Moratuwa. Proceedings of the 2nd Research Conference on Business Studies - 2018. Faculty of Business Studies, Vavuniya Campus, Vavuniya, Sri Lanka. Accessible at: http://192.248.57.140/handle/123456789/2953

Alexander, R., Thompson, N., & Murray, D. (2017). Cross-Cultural Web Usability Model. Proceedings of the 18th International Conference on Web Information Systems Engineering, Puschino, Moscow Region, Russia, October 7-11, 2017. Accessible at: https://link.springer.com/chapter/10.1007/978-3-319-68786-5_6. [PDF]

Alexander, R., Thompson, N., & Murray, D. (2017). Cross-Cultural Web Design Guidelines. Proceedings of the 14th International Web for All (W4A) Conference, Perth, Australia, April 2-4, 2017. Accessible at: https://dl.acm.org/doi/abs/10.1145/3058555.3058574. [PDF]

Rukshan, A., Miroshan, A., & Croos, R. M. (2016). A Conceptual Framework for Real-Time Public Health Dengue Surveillance in Sri Lanka. Proceedings of the of the Research Conference on Business Studies (RCBS) - 2016. Faculty of Business Studies, Vavuniya Campus, Vavuniya, Sri Lanka. [PDF]

Rukshan, A., & Miroshan, A. (2014). An ICT-based real-time surveillance system for controlling dengue epidemic in Sri Lanka. Proceedings of the of the International Conference on Contemporary Management (ICCM)-2014, Jaffna. Accessible at: https://arxiv.org/abs/1405.4092. [PDF]

Alexander, R., Rukshan, P., & Mahesan, S. (2013). Natural Language Web Interface for Database (NLWIDB). Proceedings of the Third International Symposium, SEUSL: 6-7 July 2013, Oluvil, Sri Lanka. Accessible at: https://arxiv.org/abs/1308.3830. [PDF]

Rukshan, A., & Baravalle, A. (2011). A quantitative approach to usability evaluation of web sites. Paper presented at the Advances in Computing Technology, London, UK. Accessible at: https://arxiv.org/abs/1212.1849. [PDF]

Research Grant Projects

2023: Rs 564680 research grant from the University of Vavuniya for the research titled Towards the Gamification of Training: Investigating Hotel Employees Perceptions of Game Elements.
2012: Rs 65,000 Research Grant from the Vavuniya Campus of the University of Jaffna. The grant was pursued to conduct research entitled 'An ICT-Based Real-Time Solution for Controlling Dengue Epidemic in Sri Lanka'.
2011: Rs 50,000 Research Grant from the Vavuniya Campus of the University of Jaffna. The grant was pursued to conduct research entitled 'Automated Usability Testing: Analysing Asia Web Sites'.
2008: Rs 15,000 Research Grant from the Vavuniya Campus of the University of Jaffna. The grant was pursued to conduct research entitled 'Robotics'

Administrative Activities

Ptresent

Head of the Department of Management and Entrepreneurship, from June 10, 2021, to August 28, 2023.
Director, Staff Development Centre, University of Vavuniya, from May 2023 to August 28, 2023.
Deputy Proctor for the Faculty of Business Studies, University of Vavuniya, Sri Lanka, from June 2020 to August 28, 2023.
Chairperson for the Web Committee/ Faculty of Business Studies from January 2023 to date.
Member of the Sports Advisory Board, University of Vavuniya, from December 2022 to date.
Member of the International Division of the University of Vavuniya.
Member of the Health Committee of the University of Vavuniya.
Member of the University Research and Ethics Committee, University of Vavuniya.
Member of the Curriculum Revision Committee of the Faculty of Bsuness Studies, University of Vavuniya.
Member of the Faculty Research Committee, Faculty of Business Studies, University of Vavuniya.
Chairperson to develop a new degree program - BBM Honours in Business Information Systems.
Member to develop a new MBA program in the Faculty of Business Studies.

Past

Academic Coordinator for the BBM Honours in Marketing Management degree Programme, from June 2018 to June 2021.
Coordinator for the IT Center of the Vavuniya Campus of the University of Jaffna from June 2018 to date and November 2012 to March 2014.
Chairperson of Sports Advisory Board, Vavuniya Campus of the University of Jaffna, from May 2018 to December 2021.
President of the Vavuniya Campus Teachers' Association (VCTA) in Vavuniya Campus, for the period of 2018/19.
Convener of the research conference of the 3rd Research Conference on Business Studies (RCBS-2020).
Convener of the research conference of the 2nd Research Conference on Business Studies (RCBS-2018).
Coordinator for the course of Diploma in Community Development and Management (DCDM) from 2011 to March 2014.
Coordinator of the Well-being Cell - Faculty of Business Studies, Vavuniya Campus, from January 2020 to 2021.
Member of the Development Committee - Vavuniya Campus of the University of Jaffna from July 2020 to August 2021.
Coordinator for the IT Center of the Vavuniya Campus of the University of Jaffna from June 2018 to June 2021.
Coordinator for the IT Center of the Vavuniya Campus of the University of Jaffna from November 2012 to March 2014.
Coordinator for the course of Diploma in Community Development and Management (DCDM) from 2011 to March 2014.
Students Counselor from November 2012 to March, 2014.
Instructor in charge of sports from August 2005 to January 2009.
Male hostel Sub Warden from January 2006 to January 2009.
Chairperson for the Web Committee/ Faculty of Business Studies from January 2018 to 2019.
Students Counselor from November 2012 to March 2014.
Instructor in charge of sports at Vavuniya Campus from August 2005 to January 2009.

Community Engagement

Member of the Technical Programming Committee for the 3rd International Conference on Advanced Research in Computing (ICARC 2023), Faculty of Applied Sciences, Sabaragamuwa University of Sri Lanka, Belihuloya, Sri Lanka. Link: https://www.icarc.lk/tpc.php.
Panel Member of the Scientific Dialog: On the topic "The Need for Digitizing the Tourism and Hospitality Industries in Sri Lanka" in the 5th International Research Conference (TRInCo-2022), organized by the Trincomalee Campus, Eastern University, Sri Lanka, on November 9, 2022.
Resource Person for Workshop on Gamification - Workshop on 2D/3D Virtual Navigation and Tourism Promotion through Gamification These two-day workshops have been organized by Skills for Inclusive Growth and were held on May 11 and 19, 2022. I have presented the background of 2D/3D Virtual Navigation and Tourism Gamification.
Workshop - Using the 5S Tool to Organize the School Workplace:

Act as a resource person to deliver a workshop on the title "Using the 5S Tool to Organize the School Workplace" on October 31, 2021, from 4 p.m. to 6.30 p.m. via Zoom. This event was organized by the Kn/ Thiruvaiyaru Maha Vidyalayam in Kilinochchi, Sri Lanka. A total of 78 School Teachers participated and obtained the knowledge and skills to implement the 5S system in their schools.

Workshop: Training for Students for the Online Examination. I act as a resource person for a workshop on the title "Training for Students for Online Examination", on October 5, 2021, from 10 a.m. to 11.30 a.m. A total of 300 Faculty of Business Studies students from second and third years participated online. This workshop was organized by the Faculty of Business Studies, University of Vavuniya, Sri Lanka.
Workshop: Conducting Online Examinations. I conducted a workshop on the title "Conducting Online Examinations", on September 29, 2021, from 10.30 a.m. to 1.30 a.m. A total of 34 staff members from the Faculty of Business Studies and Examination Branch of the University of Vavuniya participated online. This workshop was organized by the Faculty of Business Studies, University of Vavuniya, Sri Lanka.
Sri Lankan UGC's Graduate Training Programme 2020: Act as a resource person to deliver a training on "Digital Tools" on September 30, 2020, in both Mannar and Vavuniya.
Workshop: - Social Media for Social Change conducted a workshop on social media for Social Change for Divisional Youth Camp 2019, in Vavuniya, Sri Lanka, on October 20th, 2019. This camp was organized by the Divisional Federation of Youth Clubs, National Youth Service Council Vavuniya. A total of 40 youths were benefited.
Public Talks in IT topics

As a Coordinator/ IT Centre of the University of Vavuniya, I initiated Public Talks in emerging IT topics, via online, to disseminate the knowledge to society, during the Covid-19 Pandemic period. A total number of 12 Public Talks, listed in http://www.vau.jfn.ac.lk/itc/?page_id=2010, has been delivered.

Distant Learning Education Project. As a consultant as well as the coordinator for the Distant Learning Education Project to implement the Learn TV program at a school, Jayanthi Maha Vidyalaya in Padvii-Sripura, Sri Lanka. The project was launched successfully on November 27, 2019 at 2 p.m.
Exhibition on Marketing Principles and E-Commerce

As an academic coordinator for the Honours in Marketing Management, I initiated and conducted an exhibition on "Marketing Principles and E-Commerce" in the Faculty of Business Studies, Vavuniya Campus of the University of Jaffna, on February 13, 2019.

Battle of Brothers - An annual Cricket Big Match – 2018 and 2019. In my role as the chairperson of the Sports Advisory board of the Vavuniya Campus of the University of Jaffna, I have initiated an annual Cricket Big Match between faculties. It is a 50 – 50 over, Hard Ball, and soft. ball match for Boys and girls, respectively. The aim of this event is to enhance sports skills and social harmony among students. The 1st match was conducted on 5th August 2018. it is a 50 - 50 Hard Ball Boys Cricket Match, between Faculty of Business Studies and Faculty of Applied Science. The 2nd match was conducted on 20th April 2019. This event was enhanced the skill and harmony among the university community.