Research and Publications
Research Areas
My research is focused in the areas of:
Gamification
Digital Business
Web Applications for Business
Management Information Systems
Data Science
Cross-cultural Communication
Data Mining
Human-Computer Interaction (HCI)
User Experience (UX) Design
Usability and Accessibility
Information Security
I am especially interested in practical project with real, pragmatic applications. My list of papers, presentations, and thesis is available below.
Journal Articles (Research)
Noufa, S.S., Alexander. R, and Shanmuganathan, K. (2022). The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka. Wayamba Journal of Management, Volume 13, Issue 2. Available at: http://doi.org/10.4038/wjm.v13i2.7580. [PDF]
Alexander, R., Thompson, N., McGill, T., & Murray, D. (2021). The Influence of User Culture on Website Usability. International Journal of Human-Computer Studies, Volume 154, 2021, 102688. Available at: https://doi.org/10.1016/j.ijhcs.2021.102688. [PDF]
Thompson, N. and McGill, T. and Bunn, A. and Alexander, R. 2020. Cultural Factors and the Role of Privacy Concerns in Acceptance of Government Surveillance. Journal of the Association for Information Science and Technology. 71: pp. 1129– 1142l, John Wiley & Sons, Inc. Available at: https://doi.org/10.1002/asi.24372. [PDF]
Thayaparan, A., Gunathilaka, G.Y.N., Pirathepan, T., and Rukshan, A. (2019). Technical Efficiency of Brinjal Farmers in Sri Lanka: Translog Production Frontier Approach, Journal of Management and Tourism Research, Vol II Issue II, pp.17-30. Available at: https://www.uwu.ac.lk/wp-content/uploads/2019/JMTR_V2I2_cH2.pdf. [PDF]
Mathivathany, S., Nanthagopan, Y., Thirugnanasampanthar, S., Rukshan, A. (2019). The Application of Software Based Technology for Project Identification – a Case Study of Space Syntax Analysis. Journal of Business Management, Volume 02, Issue 01, pp. 94-113. Available at: https://fbs.vau.ac.lk/wp-content/uploads/2020/09/Final-2019-Volume-2-iss-1.pdf#page=101. [PDF]
Alexander, R., Thompson, N., & Murray, D. (2017). Towards cultural translation of websites: a large-scale study of Australian, Chinese, and Saudi Arabian design preferences. Behaviour & Information Technology, 36(4), 351–363. Available at: https://doi.org/10.1080/0144929X.2016.1234646. [PDF]
Conference Articles (Research)
Jeyaranjan, P., Alexander, R. (2023). The use of gamification in the knowledge management practices. In: Tareq Ahram and Redha Taiar (eds) Human Interaction & Emerging Technologies (IHIET 2023): Artificial Intelligence & Future Applications. AHFE (2023) International Conference. AHFE Open Access, vol 0. AHFE International, USA. DOI: http://doi.org/10.54941/ahfe1004056
Alexander, R., McGill, T., Thompson, N., & Murray, D. (2021), Usability Perceptions of Culturally Adapted Web Pages. 32nd Australasian Conference on Information Systems (ACIS2021), Sydney, Australia, December 8-10, 2021. [PDF]
Mathivathany, S., Nanthagopan, Y., Thirugnanasampanthar, S., Rukshan, A. (2018). The Application of Space Syntax Analysis in Project Identification: A Special Reference to the Moratuwa. Proceedings of the 2nd Research Conference on Business Studies - 2018. Faculty of Business Studies, Vavuniya Campus, Vavuniya, Sri Lanka. Accesble at; http://192.248.57.140/handle/123456789/2953
Alexander, R., Thompson, N., & Murray, D. (2017). Cross-Cultural Web Usability Model. Proceedings of the 18th International Conference on Web Information Systems Engineering, Puschino, Moscow Region, Russia, October 7-11, 2017. Accessible at: https://link.springer.com/chapter/10.1007/978-3-319-68786-5_6
Alexander, R., Thompson, N., & Murray, D. (2017). Cross-Cultural Web Design Guidelines. Proceedings of the 14th International Web for All (W4A) Conference, Perth, Australia, April 2-4, 2017. Accessible at: https://dl.acm.org/doi/abs/10.1145/3058555.3058574
Rukshan, A., Miroshan, A., & Croos, R. M. (2016). A Conceptual Framework for Real-Time Public Health Dengue Surveillance in Sri Lanka. Proceedings of the of the Research Conference on Business Studies (RCBS) - 2016. Faculty of Business Studies, Vavuniya Campus, Vavuniya, Sri Lanka.
Rukshan, A., & Miroshan, A. (2014). An ICT-based real-time surveillance system for controlling dengue epidemic in Sri Lanka. Proceedings of the of the International Conference on Contemporary Management (ICCM)-2014, Jaffna. Accessible at: https://arxiv.org/abs/1405.4092
Alexander, R., Rukshan, P., & Mahesan, S. (2013). Natural Language Web Interface for Database (NLWIDB). Proceedings of the Third International Symposium, SEUSL: 6-7 July 2013, Oluvil, Sri Lanka. Accessible at: https://arxiv.org/abs/1308.3830
Rukshan, A., & Baravalle, A. (2012). Automated usability testing: Analysing asia web sites. Proceedings of International Conference on Business and Information (ICBI) 2012, University of Kelaniya, Colombo, Sri Lanka. Accessible at: https://arxiv.org/abs/1212.1849
Rukshan, A., & Baravalle, A. (2011). A quantitative approach to usability evaluation of web sites. Paper presented at the Advances in Computing Technology, London, UK. Accessible at: https://repository.uel.ac.uk/item/8613v.
PhD Thesis
Alexander, Rukshan (2019) Usability themes in high and low context cultures: A comparative study. PhD thesis, Murdoch University. Australia. Accessible at:
MSc Thesis
Alexander, Rukshan (2009) Automated Usability Testing: Analysing UK Web Sites. MSc thesis, University of East London. UK.
Articles
'Word Wide Web' for the annual magazine - “The Executive”, volume VI - from the Faculty of Business Studies of the Vavuniya Campus.
'Central Processing Unit' for the annual magazine - “The Executive,” volume VII - from the Faculty of Business Studies of the Vavuniya Campus.