Research and Publications

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Research Areas

My research is focused in the areas of:

I am especially interested in practical project with real, pragmatic applications. My list of papers, presentations, and thesis is available below.

Journal Articles (Research)

Noufa, S.S., Alexander. R, and Shanmuganathan, K. (2022). The Impact of Social Media Marketing Activities on Consumers Purchase Intention towards Handloom Clothes in Eastern Province, Sri Lanka. Wayamba Journal of Management, Volume 13, Issue 2.  Available at: http://doi.org/10.4038/wjm.v13i2.7580. [PDF]

Alexander, R., Thompson, N., McGill, T., and Murray, D. (2021). The Influence of User Culture on Website Usability. International Journal of Human-Computer Studies,  Volume 154, 2021, 102688. Available at: https://doi.org/10.1016/j.ijhcs.2021.102688. [PDF]

Thompson, N. and McGill, T. and Bunn, A. and Alexander, R. (2020). Cultural Factors and the Role of Privacy Concerns in Acceptance of Government Surveillance. Journal of the Association for Information Science and Technology. 71: pp. 1129– 1142l, John Wiley & Sons, Inc. Available at: https://doi.org/10.1002/asi.24372. [PDF]

Thayaparan, A., Gunathilaka, G.Y.N., Pirathepan, T., and Rukshan, A. (2019). Technical Efficiency of Brinjal Farmers in Sri Lanka: Translog Production Frontier Approach, Journal of Management and Tourism Research, Vol II Issue II, pp.17-30.  Available at: https://www.uwu.ac.lk/wp-content/uploads/2019/JMTR_V2I2_cH2.pdf. [PDF]  

Mathivathany, S., Nanthagopan, Y., Thirugnanasampanthar, S., and Rukshan, A. (2019).  The Application of Software Based Technology for Project Identification – a Case Study of Space Syntax Analysis. Journal of Business Management, Volume 02, Issue 01, pp. 94-113. Available at: https://fbs.vau.ac.lk/wp-content/uploads/2020/09/Final-2019-Volume-2-iss-1.pdf#page=101. [PDF]

Alexander, R., Thompson, N., and Murray, D. (2017). Towards cultural translation of websites: a large-scale study of Australian, Chinese, and Saudi Arabian design preferences. Behaviour & Information Technology, 36(4), 351–363. Available at: https://doi.org/10.1080/0144929X.2016.1234646. [PDF]

Conference Articles (Research)

Jayamali. M. D. R., Alexander, R., Venujan, K., and Thompson, N., (2023). Factors Influencing Adoption of Digital Marketing by the Supermarkets in Sri Lanka. 34th Australasian Conference on Information Systems (ACIS 2023), 62, Wellington, New Zealand. Accessible at: https://aisel.aisnet.org/acis2023/62 

Jeyaranjan, P., and Alexander, R.  (2023). The use of gamification in the knowledge management practices. In: Tareq Ahram and Redha Taiar (eds) Human Interaction & Emerging Technologies (IHIET 2023): Artificial Intelligence & Future Applications. AHFE (2023) International Conference. AHFE Open Access, vol 0. AHFE International, USA. DOI: http://doi.org/10.54941/ahfe1004056

Alexander, R., McGill, T., Thompson, N., and Murray, D. (2021),  Usability Perceptions of Culturally Adapted Web Pages. 32nd  Australasian Conference on Information Systems (ACIS2021), Sydney, Australia, December 8-10, 2021.  [PDF]

Mathivathany, S., Nanthagopan, Y., Thirugnanasampanthar, S., and Rukshan, A. (2018). The Application of Space Syntax Analysis in Project Identification: A Special Reference to the Moratuwa. Proceedings of the 2nd Research Conference on Business Studies - 2018. Faculty of Business Studies, Vavuniya Campus, Vavuniya, Sri Lanka. Accesble at; http://192.248.57.140/handle/123456789/2953 

Alexander, R., Thompson, N., and Murray, D. (2017). Cross-Cultural Web Usability Model. Proceedings of the 18th International Conference on Web Information Systems Engineering, Puschino, Moscow Region, Russia, October 7-11, 2017. Accessible at: https://link.springer.com/chapter/10.1007/978-3-319-68786-5_6

Alexander, R., Thompson, N., and Murray, D. (2017). Cross-Cultural Web Design Guidelines. Proceedings of the 14th International Web for All (W4A) Conference, Perth, Australia, April 2-4, 2017. Accessible at: https://dl.acm.org/doi/abs/10.1145/3058555.3058574 

Rukshan, A., Miroshan, A., and Croos, R. M. (2016). A Conceptual Framework for Real-Time Public Health Dengue Surveillance in Sri Lanka. Proceedings of the of the Research Conference on Business Studies (RCBS) - 2016. Faculty of Business Studies, Vavuniya Campus, Vavuniya, Sri Lanka. 

Rukshan, A., and Miroshan, A. (2014). An ICT-based real-time surveillance system for controlling dengue epidemic in Sri Lanka. Proceedings of the of the International Conference on Contemporary Management (ICCM)-2014, Jaffna. Accessible at: https://arxiv.org/abs/1405.4092

Alexander, R., Rukshan, P., and Mahesan, S. (2013). Natural Language Web Interface for Database (NLWIDB). Proceedings of the Third International Symposium, SEUSL: 6-7 July 2013, Oluvil, Sri Lanka. Accessible at: https://arxiv.org/abs/1308.3830 

Rukshan, A., and Baravalle, A. (2012). Automated usability testing: Analysing asia web sites. Proceedings of International Conference on Business and Information (ICBI) 2012, University of Kelaniya, Colombo, Sri Lanka. Accessible at: https://arxiv.org/abs/1212.1849 

Rukshan, A., & Baravalle, A. (2011). A quantitative approach to usability evaluation of web sites. Paper presented at the Advances in Computing Technology, London, UK. Accessible at: https://repository.uel.ac.uk/item/8613v.

PhD Thesis

Alexander, Rukshan (2019) Usability themes in high and low context cultures: A comparative study. PhD thesis, Murdoch University.  Australia. Accessible at:

https://researchportal.murdoch.edu.au/esploro/outputs/doctoral/Usability-themes-in-high-and-low/991005543416607891#file-0.

MSc Thesis

Alexander, Rukshan (2009) Automated Usability Testing: Analysing UK Web Sites. MSc thesis, University of East London. UK.

Articles